Further Reading

  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
  • Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur
  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
  • The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
  • The Enlightened CEO: How to Succeed at the Toughest Job in Business by Bob Fifer & Gordon Quick
  • The Entrepreneur’s Guide to Customer Development: A cheat sheet to “The Four Steps to the Epiphany” by Brant Cooper and Patrick Vlaskovits
  • The Four Steps to the Epiphany by Steve Blank
  • The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
  • No Man’s Land: What to Do When Your Company Is Too Big to Be Small but Too Small to Be Big by Doug Tatum
  • School for Startups: The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Lessby Jim Beach
  • The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank